While there are plenty of four letter words I could blog about, I thought I would go after one that isn’t normally considered “bad”. In fact, it is almost always considered “good”. We love to talk about it, brag to our friends about it, and as a matter of fact, we even crave it. No, it’s not “Coke” (I’m a Pepsi guy myself). The four letter word I am talking about is “Sale” (shudder). That simple word has been know to rob people blind, cause conflict in relationships, and create mass hysteria (remember the day after Thanksgiving Sale??).
We all know that sometimes sales can be a great thing, and often times we really do save a lot of money. But like Pavlov’s dog, we are conditioned to drool every time we hear or read the word “sale”. One of my close friends graciously gives a large percentage of his paycheck every year to so called “great deals”. We don’t stop to think that we still might be paying too much, or that the sale price is barely less than the original price and still includes an outrageous markup.
Make sure to examine whether or not you really are saving money next time you see that four letter word. Just something to think about as we head into the holiday season.