It’s beautiful. Steadfast. Never changing. Always there for you when you need it, providing comfort on a bad day. It will wait for you as long as it takes. No, I am not talking about a significant other or a pet. I am talking about Trader Joe’s Turkey Chili. I am talking about the best canned chili you have ever had (dare I say it might even be better than your moms?).
Why do I bring this up? Because I used to not care where I grocery shopped. I would pick the closest place to my house and go there because it was convenient. Then when I got married, my wife wanted to start shopping at Trader Joe’s. The “weird” store I thought. Had I even been in there before? No. I just judged it because it wasn’t some generic Safeway-type store. It wasn’t long before I swallowed not only my pride but also things like mini-mint mouthfuls, Spiced chips, and bowl after bowl of steamy hot deliciousness a.k.a. Trader Joe’s Turkey Chili. However, the great food was only one reason my wife shopped there. The second was the pricing. At least where we live, it is around 2/3 of what we would spend at the local Safeway. And to offset the “convenience factor” of the closer grocery stores, we only go once a week.
Do you care where you get your goods and services? Are you currently offended by paying a buck for a can of sorry-excuse-for-chili at your local grocer? Take a minute to shop around. You never know how much you will save or what great new things you might find.
November 11th, 2008 at 11:38 am
hey Jonathan. Just catching up on your blog.
Well, welcome to married-land where wifey identifies the better way to do things and you go, “oh, I get it now.” Next thing you know, you will be a Target and Costco. These are the three big withdrawls from our monthly “need to stay alive” account and save us thousands of dollars annually.
Keep up the good work.