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Archive for January, 2010
How do you make a purchase? Do you shop at the store or site with the cheapest price? Best service? Most established brand? Renown quality?
Recently my wife bought shoes from Zappos. Usually, they do free shipping. However, on her order, just for the heck of it, they sent her an e-mail thanking her for her business and letting her know they upgraded the shipping to over night for free. Keep in mind, my wife isn’t a regular shopper there, her order wasn’t big, and she didn’t do anything special. Zappos just did it…because.
Even if they aren’t the cheapest, they will get our business again. (And note that the experience was good enough to share with others, and it wasn’t even mine).
How do you decide who to buy from?
To all who bank with us, another credit union, or some other financial institution who cares about you, thank you. To those who don’t; why not?